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A Morrow guide

$1M Professional Liability (E&O) Insurance for Life Coaches

In this guide

A $1M Professional Liability (E&O) requirement means your policy must cover claims about your coaching up to $1M. This guide is for life coaches asked for it by an employer, wellness program or coaching firm.

The short answer

  • A $1M Professional Liability (E&O) requirement means your policy must pay up to $1M for a covered claim that your coaching advice harmed a client. Check the exact number in your contract.
  • Check whether the contract asks for $1M/$1M or $1M/$2M, and whether it also asks for General Liability (coverage for injury or property damage to others).
  • Make sure the policy names coaching as a covered service, including virtual and group work, and does not exclude health, money or relationship advice. Morrow can review the contract and your policy and request quotes.

What does a $1M requirement mean for life coaches?

Professional Liability (E&O, short for Errors and Omissions) covers claims that your advice or services harmed a client, such as a client who says your guidance cost them money. A typical clause looks like this:

Illustrative contract wording

Coach shall maintain Professional Liability insurance covering life and wellness coaching services with limits of not less than $1,000,000 per claim and $2,000,000 in the annual aggregate. Coach shall provide a certificate of insurance before delivering any sessions to Company employees.

Sample wording for illustration only. Your contract's wording controls. A certificate of insurance is a one-page proof of your coverage.

  • Per claim: the most the policy pays for any one claim. Here, $1M.
  • Aggregate: the most the policy pays for all claims in one policy year. Here, $2M. A $1M/$1M policy would not meet the sample clause above. A $1M/$2M policy usually meets either wording. Your contract may also set other terms, so read the whole insurance section.
  • Claims-made: Professional Liability almost always covers claims made and reported while the policy is active, for work done on or after the retroactive date (the earliest date of work the policy covers). See claims-made vs. occurrence.

Who asks life coaches for $1M?

Coaches with only private clients may not be asked for insurance. When a contract does ask, $1M is a common number. You may see it from:

  • Employers that hire coaches for staff or managers.
  • Corporate wellness programs that place coaches with their clients.
  • Coaching firms and networks that send work to independent coaches.
  • Colleges and universities that bring in career coaches.
  • Retreat centers and clinics that host your workshops.

Large wellness programs, hospital systems and health plans sometimes ask for more (see $2M Professional Liability for life coaches).

How is $1M built?

At $1M, the limit is usually one primary policy (the policy that pays first). You rarely need extra layers. A $2M limit usually means a higher per claim limit, or a primary policy plus an excess layer (extra limit above the primary that should follow form, meaning it matches the primary policy's terms). Some coaches buy a package that combines General Liability and Professional Liability. If you are also a licensed therapist or counselor, a malpractice policy for licensed mental health providers is often the usual form instead.

A commercial umbrella (extra liability coverage that sits above other policies) almost never covers Professional Liability, because it usually excludes professional services (see Does a commercial umbrella cover Professional Liability?). Clients usually cannot be added as an additional insured (a person named on your policy for protection under it) on Professional Liability. Some forms allow it for liability arising from your services, so check your contract and ask Morrow.

Good to know

Defense costs can use up the limit. Many Professional Liability policies pay defense costs inside the limit. Lawyer bills then reduce what is left to settle. Check the policy's limits of liability or defense section, and the declarations page (the summary at the front of the policy) for any note, to see which way yours works. Morrow can check this when it reviews your policy (see defense costs inside or outside the limit).

What will underwriters ask for?

An underwriter is the person at the insurer who decides whether to offer coverage. They usually ask for:

  • Your type of coaching: life, career, executive, relationship or wellness.
  • Your training, and any license you hold, such as counseling.
  • Whether you use a written agreement that says coaching is not therapy.
  • How you deliver sessions: one-on-one, groups, retreats, virtual or recorded programs.
  • Whether you give nutrition, fitness or financial advice, promise results, or work with minors.
  • Revenue, prior claims, and your current policy and retroactive date.

What affects the cost?

  • Type of coaching. Advice on health, money or major life decisions usually carries more risk than general goal setting.
  • Clients and revenue. More clients mean more chances for a claim.
  • Contracts and claims history. Clear written agreements may help. Prior claims can raise the price.
  • Aggregate, package and retention. $1M/$2M usually costs more than $1M/$1M. A higher retention (the amount you pay on each claim before the policy pays, like a deductible) usually lowers the premium.

Frequently asked questions

Do I need $1M Professional Liability as a life coach?

Only if a contract, employer or program requires it, but $1M is a common number when a contract asks. Hypothetically, a client who quits a stable job after your sessions could blame your advice for lost income.

Is $1M/$1M enough if my contract says $1M/$2M?

No, a $1M/$1M policy would not meet that clause. Request new quotes for a $1M/$2M policy. Morrow can request them for you and ask carriers to keep your retroactive date and prior acts coverage (coverage for work done before the new policy starts) where the market allows. Keep your current policy until the new one starts. Report anything that could become a claim to your current carrier before you switch.

What if I stop coaching or switch policies?

A claim made after your policy ends is generally not covered. A tail (an extended reporting period) gives you extra time to report claims about past sessions. If you switch carriers and keep the same retroactive date, the new policy usually covers claims about earlier work, so a tail is mainly for when you stop coaching or lose the retroactive date.

Looking for $1M in Professional Liability? Morrow can help.

Send us the insurance section of your contract and your current policy, if you have one. Morrow will review them and request quotes. Terms depend on carrier underwriting.

Morrow · 25 New Chardon Street, 4th Floor, Boston, MA 02114

This article is general information, not legal advice or a coverage determination. Coverage depends on the actual policy wording, carrier underwriting and your contract terms.