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A Morrow guide

Coverage Gaps to Check After Buying an Equipment Rental Company

In this guide

Rental companies face gaps that ordinary businesses do not: machines leave in other people's hands, customers misuse them, your crew works on customers' property, and fuel and fire sit at the yard. Seven situations are worth testing against the seller's program, and the policy wording decides each one, so get answers in writing. This guide is for buyers who hold the seller's policies and want to know where to look first.

The short answer

  • Seven places to test: theft by deception, customer misuse, a customer's insurance that does not respond, work on customer property, event stock out of your hands, pollution and contract promises.
  • Trade association claim stories illustrate most of these. They are anonymous examples with few dollar amounts, not statistics.
  • For several of them the answer turns on policy wording, so get your carrier's answer in writing for your own forms.
  • Fixes are usually a wording change, a limit, a separate policy or a contract and process change, not just more premium.
  • None of this implies the seller or the seller's broker did poor work. The program fit the seller's business.

Where do rental companies leave gaps that other businesses do not?

A rental company insures property that other people hold and operate, and it works on their land. The table ties most gaps to a pattern from the American Rental Association (ARA) news columns, which are written by analysts of the association's insurance program. The stories are anonymous and mostly lack amounts or outcomes, so they are examples, not measures of how often something happens.

Gaps to test at an equipment rental company
GapPattern or questionWhat to ask and do
Theft by a fraudulent renterIn one story someone with a fake ID rented three machines. In another, a delivered skid steer vanished with its tracker switched offAsk in writing whether the fleet form and any crime policy treat this as theft, check any deception or surrender-of-property wording, and add counter and tracking controls
Customer misuseA mini excavator was taken to a demolition site and burned; a boom lift was pushed against a fixed objectRead the exclusions for operation or misuse and the permitted use clause in the rental agreement, keep documented inspections, and get the carrier's view on renter-caused damage
Customer's insurance does not respondA customer's coverage did not pay for a damaged lift; another customer's limits ran out on a crashed dump truckCollect and check certificates before the machine leaves, and ask whether your own fleet and liability policies would respond if the customer's coverage does not
Your crew damages customer propertyTent stakes cut the power to a parking lot's lightsAsk whether general liability responds, and which exclusions apply to work on a customer's property. Add a call-before-you-dig step and contract language on buried lines
Stock lost in a venue's controlA venue could not account for tables and chairs after a concertCheck limits and conditions for rental stock off premises, count stock at drop and pickup, write down custody terms and size a limit to one big event
PollutionNot in the claim stories. The question is how the liability policy's pollution exclusion reads for a fuel or hydraulic oil release from a machine or a yard tankAsk what the exclusion removes, get a pollution policy quote and have an environmental professional check any tank
Contract promisesNot from a claim story. Large customers can ask for additional insured status and similar terms, so read your contractsMatch contract requirements to your endorsements. See the contracts guide

What if a stranger rents a machine and it never comes back?

Two ARA stories show the pattern. In one, an apparent employee of a regular commercial customer rented three large machines early in the morning with an ID and company details that looked valid. The next day tracking data showed the machines had left the state, and the customer's owner said he had sent no one. Police found a fake ID. The machines were recovered but damaged. In the other, a skid steer was delivered to a job site, the store got a text demanding payment for its return, and the machine's tracker had been switched off. That story's advice was not to pay the ransom demand, to report to the police and the carrier promptly, and to treat a deactivated tracker as a warning sign.

The coverage answer is not settled in advance, and the wording decides it. Commentary on crime forms says crime policies often exclude losses where you handed property over yourself (a clause called a voluntary parting exclusion), and that outcomes in cases where an employee was tricked into sending money vary with the facts and wording. Whether that reasoning reaches a machine handed over under a signed rental contract depends on the policy wording and the facts, and the first story's author said only that the claim would follow the policy language. Ask two questions in writing: does the fleet form treat theft by someone who signed a contract as theft or as a voluntary handover, and does the crime policy include the optional fraudulent impersonation agreement that the Insurance Services Office (ISO) added to its crime forms in 2022?

A hypothetical example. A buyer closes on a yard and, six weeks later, a $60,000 skid steer is rented on a stolen business identity and disappears. The buyer's questions are whether the fleet form treats this as theft, what the deductible is and whether the lender's loss payable clause applies. The answers come from the policy, not from the story.

For the crime form, see New Owner Review: Commercial Crime and Employee Theft.

Who pays when a customer breaks or misuses a rented machine?

A damage waiver is a fee some rental companies charge that limits the customer's responsibility for damage. How a given waiver is treated for insurance, regulation and tax depends on your state and your agreement, so do not assume it is insurance or a substitute for your own property coverage, and ask your attorney. Then read the rest of the contract. In the excavator fire story, the insurer had to look at what the customer said the machine was for, where it was used, whether the contract was signed and whether a manufacturer defect contributed, and the customer refused to pay for the machine.

Misuse and mistakes can also hurt other people. In the excavator story the fire spread to a nearby structure and a firefighter was hurt, and in another story a returned boom lift parked on a slope rolled into a neighbor's lot and struck a car. Those are liability questions, so ask how your general liability responds to injury or damage involving a rented machine, whether customer misuse changes that, and which customers have named you as an additional insured.

Then look at who is behind the customer. In the boom lift story the customer's own insurance did not pay, so the store went to its own coverage. In the dump truck story the customer's policy paid most of a crash through a fence and across a parking lot, and a limits problem pushed the balance to the rental store's program. Put the certificate and limits check on a checklist, and see how to check your customer contracts against your policies.

What about damage your crew causes, and stock a venue loses?

Event and tent crews drive stakes, set structures and load vehicles on other people's property. In one story, installers staking a tent for a grocery store's garden display went through the electrical supply for the lot lights, and the store asked the rental company's insurer to pay. The story advises calling 811 (the call-before-you-dig number) before staking and notes private lines may not be marked. Whether a statute requires the call depends on your state, so confirm with your attorney.

Stock is the other side. When a store supplied a venue with its entire stock of tables and chairs, none could be found after the event. Property forms often limit coverage away from your premises, so ask what limit applies to rental stock at a customer's location and whether one event could exceed it. Property in your care is a separate question: the International Risk Management Institute (IRMI) notes that liability forms often exclude property in your care, custody or control, and other forms handle it (see care, custody and control). Ask your broker whether you need cover for customer property in your care.

Do fuel, hydraulic fluid and fire fall through the cracks?

Possibly. Many general liability forms limit pollution coverage, so a fuel or hydraulic oil release from a machine or a tank may fall outside a standard policy. Ask your carrier. Federal spill rules have size thresholds that can bring a tank under the Spill Prevention, Control and Countermeasure (SPCC) rule, which the contracts guide lists with other permits, so have an environmental professional look at any tank. See New Owner Review: Pollution Liability.

Fire shows why protection and limits matter. In an ARA column, two event rental warehouses burned. The one with sprinklers had a contained fire. The one without faced over two years of restoration, which the column puts at roughly 45 times the cost of the other. Check building and contents limits, how the property form values stock, and the business income waiting period, which in the standard form is 72 hours. Ask your carrier whether coverage for lost rental income is available. Standard business income coverage is tied to a necessary suspension of operations at the premises after direct physical loss, and may not respond when machines are destroyed or stolen elsewhere.

What should you ask your broker to confirm in writing?

Give your broker the list below and ask for written answers, not general assurances.

  1. Does the fleet form cover equipment rented to others, does it treat theft by a renter who signed a contract as covered theft, and does the crime policy include the optional fraudulent impersonation agreement added to ISO crime forms in 2022?
  2. What exclusions apply to damage caused by a renter's operation or misuse, and how does general liability respond if a rented machine injures someone or damages a neighbor's property?
  3. What limit applies to rental stock away from the yard, and could one event exceed it?
  4. How does general liability respond to damage our crew causes on a customer's property, which exclusions apply, and what is the deductible?
  5. What does the pollution exclusion remove, and what would a pollution policy cost to quote?
  6. Which customer contract requirements do our endorsements not match?
  7. Does anything in the program change because we rent with operators or install?
  8. What are the building and contents limits at the yard, what is the business income waiting period, and is any coverage for lost rental income available?

If the answers are thin, go further with 15 coverage gaps new owners find and exclusions that quietly kill coverage. The core stack is in the after-you-buy guide for rental companies. Morrow can review the inherited policies against this list.

Keep reading

Frequently asked questions

Does my insurance cover a machine that a fake customer rents and steals?

It depends on the wording of your fleet form and any crime policy. Whether theft by someone who signed a contract counts as covered theft or as a voluntary handover depends on that wording. Ask your carrier in writing and keep counter and tracking controls in place.

If my customer wrecks a rented machine, will their insurance pay?

Not necessarily. In a trade association story a customer's insurance did not pay for a damaged boom lift, and in another a customer's limits ran out on a crashed dump truck. Collect certificates, check the limits and know that your own coverage may be the backstop.

Does my insurance cover rental stock lost at an event?

It depends on the limit and conditions for stock away from your yard and on the custody terms in your contract. Ask your carrier whether one large event could exceed the limit, and count stock at drop and pickup.

Who pays if my crew damages a customer's property while installing a tent?

It might. General liability can respond to property damage that arises from your operations, but the policy's terms, exclusions, limits and deductible decide, and some forms exclude damage to the part of a customer's property where you were working. Installation work may need to be disclosed on the application, so ask your carrier. Ask in writing how it would treat a staked-through utility line, check the contract language on buried lines, and call 811 before you stake or dig.

References

Just bought a business? Get your insurance reviewed.

Send Morrow the declarations pages, loss runs and key contracts you inherited. Morrow can review them against the business you bought, flag gaps and request quotes where it makes sense. Any new terms depend on carrier underwriting.

Morrow · 25 New Chardon Street, 4th Floor, Boston, MA 02114

This article is general information, not legal, tax or financial advice, and not a coverage determination. Coverage depends on the actual policy wording, carrier underwriting, your purchase agreement and your contracts. Ask your attorney and accountant about deal and legal questions.